— 2018

Panka: Audencia’s web content solution

The Panka platform is a unique multi-author interface which is fed information on a daily basis by twenty communication advisors from the various departments allowing users to :

• Create an article to boost the websites of each department
• Categorise articles by connecting them to the content pyramid and to hashtags for the communication strategy
• Decorate articles using the link to the school’s photo library which is organised according to the same hashtags
• Distribute articles on one or more of the school’s 40 websites as well as on its social networks
• Make the articles visible and available to other authors for reuse on other media or websites
• Sort articles using multi-filters: hashtags, languages, sites, dates, targets, etc…
• Generate a printable pdf for the creation of a print magazine

“This platform is built to be simple and ergonomic in order to make it easier for all our internal contributors to be involved in the creation and distribution of content,” says Frank Dormont. “The main idea is to stimulate all 40 sites in the Audencia universe with regular, dedicated content. The overall system is based on a global content strategy with a cross-cutting editorial schedule defined according to the targets and specific characteristics of each media.” More than 4,660 articles have been written since the creation of Panka, with nearly 2,000 in 2018 alone.

— 2018

“Never stop daring!” A new brand architecture and a daring signature

Selected after a consultation process with all students, teachers and administrative staff, the new Audencia brand signature “Never Stop Daring” proposed by Manon Meyer, a 3rd year student in the Master’s in Management programme majoring in entrepreneurship, sets the tone for a visual communication strategy which is bold and thinks outside the box. This was produced internally which highlights the unique positioning of the institution and the promise it has made to students to support them in executing their most innovative and ambitious projects.

“With video becoming increasingly important, we wanted to make a promotional film that reflects Audencia’s Never stop daring attitude to complement the new brand architecture and its graphic application to our print media, website and display materials as well as our brand book,” adds Frank Dormont.

Designed by Audencia’s communication department and filmed by professionals in the film industry – the Sixtine Agency – this film complements the video libraries of the school and of the Centrale-Audencia-ENSA Alliance, which are enriched every year with more than 40 films and recordings produced in-house.