COMMUNICATIONS DEPARTMENT - Rapport annuel - Annual report

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Rapport annuel - Annual report - AUDENCIA 2018

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ACTIVITY REPORT > DEPARTEMENTS > COMMUNICATIONS DEPARTMENT

“NEVER STOP DARING !”

With a bold new signature, offbeat communication which thinks outside the box for higher education, an innovative web content tool that simplifies the distribution of content both internally and externally and in-house press relations which are more effective than ever, the communications department made quite an impact in 2018!

Frank Dormont

Director of Communications

2018

Successful internalisation of press relations

— 2018

Successful internalisation of press relations

“In 2018, we decided to reinternalise press relations for both Audencia and the Triathlon for France (Triathlon pour la France), previously managed through an external agency,” says Frank Dormont, director of communications. “To do so, we added a new press agent to the team. For international markets, we maintain an offshore press agent.” This has produced results. There have been more than 2,500 press releases, including 602 in the last quarter of 2018 alone and 38 related to the 10 announcements of press conferences which took place in November on the following subjects: the Magelis partnership, Morbihan Chamber of Commerce and Industry, the Future Leader Center, the Global Institute for Agribusiness in South America, real estate investments, the roll-out of the two new Specialised Masters® Acteur Pour la Transition Énergétique (APTE, Contributing to Energy Transition) and Management de la Filière Musicale (MFM, Music Industry Management), CSR in Audencia, the Centrale-Audencia-ENSA Nantes Alliance and the Audencia ecosystem.

Equally noteworthy is that there has been better visibility on audio-visual media with several appearances on the 1 o’clock and 8 o’clock television newscasts of BFM TV and France Télévision for the Négotraining course (a course for women on how to negotiate their salary) now sponsored by the French politician Marlène Schiappa and Le bonheur au travail (Happiness at work) based on Thibault Bardon’s study.

2018

Panka: Audencia’s web content solution

— 2018

Panka: Audencia’s web content solution

The Panka platform is a unique multi-author interface which is fed information on a daily basis by twenty communication advisors from the various departments allowing users to :

Create an article to boost the websites of each department
Categorise articles by connecting them to the content pyramid and to hashtags for the communication strategy
Decorate articles using the link to the school’s photo library which is organised according to the same hashtags
Distribute articles on one or more of the school’s 40 websites as well as on its social networks
Make the articles visible and available to other authors for reuse on other media or websites
Sort articles using multi-filters: hashtags, languages, sites, dates, targets, etc…
Generate a printable pdf for the creation of a print magazine

“This platform is built to be simple and ergonomic in order to make it easier for all our internal contributors to be involved in the creation and distribution of content,” says Frank Dormont. “The main idea is to stimulate all 40 sites in the Audencia universe with regular, dedicated content. The overall system is based on a global content strategy with a cross-cutting editorial schedule defined according to the targets and specific characteristics of each media.” More than 4,660 articles have been written since the creation of Panka, with nearly 2,000 in 2018 alone.

2018

“Never stop daring!” A new brand architecture and a daring signature

— 2018

“Never stop daring!” A new brand architecture and a daring signature

Selected after a consultation process with all students, teachers and administrative staff, the new Audencia brand signature “Never Stop Daring” proposed by Manon Meyer, a 3rd year student in the Master’s in Management programme majoring in entrepreneurship, sets the tone for a visual communication strategy which is bold and thinks outside the box. This was produced internally which highlights the unique positioning of the institution and the promise it has made to students to support them in executing their most innovative and ambitious projects.

“With video becoming increasingly important, we wanted to make a promotional film that reflects Audencia’s Never stop daring attitude to complement the new brand architecture and its graphic application to our print media, website and display materials as well as our brand book,” adds Frank Dormont.

Designed by Audencia’s communication department and filmed by professionals in the film industry – the Sixtine Agency – this film complements the video libraries of the school and of the Centrale-Audencia-ENSA Alliance, which are enriched every year with more than 40 films and recordings produced in-house.

2019 Objective

Moving toward a joint graduation ceremony for all our programmes

— 2019 Objective

Moving toward a joint graduation ceremony for all our programmes

“We have been working on creating a unique event to celebrate the graduation of all Audencia students for the past year,” says Frank Dormont. “The transition from individual ceremonies to a single ceremony will take place in two stages. First, on 2 February 2019 there will be a ceremony for all our programmes except for the Master’s in Management programme which will be held at the Zénith for more than 800 graduates and more than 2,000 guests. Then, in 2020 we will switch to a single ceremony with more than 1,600 graduates and more than 4,000 guests.”

This will be a major event that will undoubtedly help capture the community spirit of the unique Audencia brand.

8 Route de la Jonelière
B.P. 31222
44312 Nantes, Cedex 3 – FRANCE
Tel : +33(0)2 40 37 34 34

Activity Report
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CSR REPORT
Foundation report